A Cornell University study showed that those who dine in the dim lighting with soft music tend to consume fewer calories. They also more likely enjoy their meal compared to those who eats in a dining room with bright lighting.
“This study suggests that relaxed surroundings increases the levels of enjoyment and indirectly reduce food portions,” says study researcher Brian Wansink, an expert in eating psychology and director of Cornell’s Food and Brand Lab, according to the Huffington Post.
Wansink hopes junk food restaurant owner glance these findings to support obesity prevention campaign. “Just a simple change to make a little more dim lighting and soft music, it helps someone avoid overeating,” he said.
Through the study, which was published in the Journal of Psychology, Wansink did an experiment with lighting and music in one part of a restaurant. 29 diners sat there. Meanwhile, 33 other visitors sat in the main room with lighting and original music.
Both groups are ordered the same menu. As a result, visitors who sat in the room with dim lighting and soft music are more likely to sit and eat longer. That is, they enjoy the dish and eat fewer calories.
The results were also related to the ideal duration of a meal which is at least 20 minutes. Based on earlier research, eating too fast tends to make people overeat. The brain takes at least 20 minutes to capture the message of being full.
“There is a clear advantage for a restaurant to help consumers slow down and enjoy their food, And benefits for consumers who want to eat less,” Wansink said.Tagged with: dining room light, room light dining, room light eating portions,